I was having a conversation with a client yesterday,
and I shared this important piece of advice...
"Be a problem solver, not a product seller."
Hit pause today, and ask your team the following question.
Are we solving an actual problem for our customer(s) today,
or simply begging them to buy what we are selling?
How do you know if you are solving or selling?
If you are serving your needs, you are selling.
If you are serving your customers needs, you are solving.
The irony is that when we serve and solve,
the selling takes care of itself.
From the desk of our founder, Brett W. Gould.