Don't sell, tell.
If you have to convince someone by persuasion,
you are just an unwanted distraction.
That might be hard to hear, but we all need to realize it's truth.
It's a vision thing.
Your vision needs to line up with theirs, and vice versa.
Once you know it does, you can partner up.
You can work together.
Once you realize it doesn't, be professional and get out of the way.
They have important work to do.
You have important work to do.
If you work together and your visions aren't aligned,
neither of you are going to make progress.
It's not a right-wrong thing.
It's entirely possible that two very different roads
will lead to the same destination.
Applaud them for their work, wish them well on their journey, and move on.
Your work isn't everyone else's work, and that's ok!
That is how you stop selling,
so that you can both start telling.
Your stories...to those that need to hear it.
Who knows...you might end up in the same room when it's all said and done after all. And just think of the fun stories you'll be able to share with each other once you do.
Don't get caught up with only what you can see today,
focus on what you know the world needs tomorrow.
Commit to your vision.
In the face of doubters.
In the face of naysayers.
In the face of critics.
Or you can give in.
And we'll all be in exactly the same place tomorrow.
And the critics?
They'll have done nothing.
It's what they do best.
Critics create fear.
You have a choice today.
Live in fear created by critics,
or hope built on your vision.
Which world would you rather live in?
When we stop...we give critics credit for their work.
Are you ready?
Will you go first?
Will you step up?
We are living in a time that desperately needs someone to do this work.
The "other shoe"?
Will you sit there and be crushed by it,
or be long gone...blazing a trail of progress?
If Ben & Jerry started a college.
What a thought!
Their enrollment would go through the roof because of these 5 reasons.
They've done what they can,
with what they have,
where they are.
That's why if Ben & Jerry ever decided to start a College they'd crush it.
Value Your People.
Seems simple really.
Yet so many Universities are stuck in the Vanilla ice-cream race,
trying to be just like that place down the road...or across the country.
Stop being a "me-too" University,
and you'll stand a chance of being the Ben & Jerry's of Higher Education.
The AmeriCone Dream.
Go create one the next generation wants to be part of.
We all know what those letters stand for.
But...I want you to hit pause for a moment.
Look at what must come first if you truly want to be a valuable leader,
to those who have been entrusted to you.
Mental. Verbal. Physical.
Stop trying to be the hero, the most valuable, and the most talked about individual. Do the hard work of being Mentally prepared, Verbally articulate, and Physically under control. Do that well and you won't have to convince anyone to follow you as a leader...you'll look around and find you simply are one.
"Most Valuable Player".
It's an individual honor that is never about the person themselves,
but rather how well they've built up those around them.
It's the difference between being a leader of influence,
or someone who needs to be seen as the authority.
Leaders of influence create teams that make a difference in the world around them.
That is what it means to be an MVP.
Ambivalence is the barrier to excellence.
Make the intentional decision to commit to your vision,
or you'll end up frustrated unable to make a good decision.
As you start your week, focus on your filter.
Who you are.
Why you exist.
What you believe.
How you do what you do.
Anything else is a hurdle you don't need to jump over,
in a race you shouldn't be running in anyway.
Too many organizations are treating social media like a digital lottery ticket.
What does that mean?
Exactly what this picture says.
You are as likely to grow your business by random social media activity as you are to pick up a lottery ticket off the ground and walk away with millions.
So what is the answer?
Building a story that your current customers see as worth telling and sharing. I said it the other day on Twitter..."If it's not #sharable it's #forgettable." Try equipping those that already interact with your brand to be able to have an impact on those you'd like to be part of your brand.
When you are looking down in search of the digital lottery ticket,
you are ignoring your greatest asset.
Identify it. Tell it. Share it.
Build everything you do around it.
Equip others to brag about it.
Lottery tickets are transactions.
Stories are about relationships.
Guess which one matters more.
Yet...too many organizations still treat social media like digital lottery tickets.
So you might be thinking..."should I still use social media then?"
Replace random with relationships.
With intentional story.
Go have a conversation with a customer. Share your story with them.
And do the same thing in your social media posts.
Stop scanning the ground for luck, look up, and see that you have everything you need.
Story and relationships.
More on the images you see in a minute.
How does this word feel?
If you have ever tried to recruit anyone to anything, that word makes you cringe.
In four simple words, this is what it means.
Attrition is frustration that could be avoided.
Think buffet vs. steakhouse.
"Eyes too big for your stomach" is how most recruiting works. We pile on the plate, and toss out what we don't want later. Lots of waste involved in that process. Everything looks great at first, and then slowly we lose our appetite for it. Quantity rules the day, and waste is considered a necessary evil.
Be specific, clear, and say no to most options so that you can get the best fit for you. Be patient...it takes longer to prepare a better product. Time, seasoning, careful attention to detail. Quality is what we are after. Quality food. Quality fit for our taste buds. Waste is considered insane. It's too good to leave anything on the plate.
When we recruit like a buffet we end up losing people because "they can't cut it". The real truth? Them not cutting it later says more about the recruitment process than it does about the person leaving. When we recruit like a steakhouse we end up building an amazing culture that attracts the very best. The right fit means the best experience.
So the million dollar question...
HOW DO WE FIX IT?
Here are 5 things to get us thinking
about how to fix the process,
and recruit like a steakhouse.
1. Culture - Is there one where you are? If you don't have a clearly articulated vision and core set of values that EVERY SINGLE DECISION is based on, you don't. A culture is a group of people with a common set of beliefs, expressed through a common language. BOTH. Not one part. BOTH. And if you do have a culture now...who buys in? Who doesn't? Separating those two camps will tell you what your organization has to build on, and what it needs to politely excuse itself from. (P.S. That's not a bad thing. Holding on to staff that doesn't buy in not only hurts your progress, it robs them of the opportunity to link up with a team somewhere that they are sold out to. Life's too short. Help them find their team...and yes, that means some will have to be let go from yours).
2. Themes - Look at both ends of the spectrum. Those that are clicking on all cylinders within your team. What drew them to you? What drew you to them? Those that are constantly in a state of friction within your team. What changed for them since they started with you? How have you changed since they came on board? Find the themes...and you start to find a path to repeat. One for people who love who you are and why you exist and want to sell out to your vision. One to be able to refer people away from your team as early as possible. It's important for you, so that your team stays on point. And it's equally important for them, so that they can keep moving to find the team they were called to join.
3. Scarcity - If you aren't willing to be exclusive, you are leaving value on the table. And let me be VERY clear about this. This is not being exclusive at the cost of inclusive. It's a "both-and" posture. Very simply put...you need to be exclusive first, so that you can be inclusive later. If you let every person join your team...regardless of their vision, you'll have a massive disaster in short order. If you are diligent about selecting those that believe what you believe, care about what breaks your heart, and are willing to go all in for your values...the conversations later can be 100% inclusive of every person's opinion in the room. Why? Because you will have already separated personal opinion and preference from the process. Why is that important? Because the vision leads, and every idea tossed on the table goes through that filter. Without that filter, you have a mess on your hands. Think back to the buffet example at the beginning. Lots of waste. Translated to what you do? Waste of time, energy, and resources. And bluntly...A TON OF MONEY! According to the people at SHRM (really, super-smart HR professionals)...It costs about $3,500 per year to recruit, hire, train and retain an $8.00 per hour wage employee. And those numbers are from 2006! So that figure has to be conservative. Still don't think it's important to get it right up front?
4. Invites - Start life earlier in the process with your potential new recruits, and you do a few things really well. You start to develop a relationship with those you want on your team. You honor the time of those who won't ever be a fit on your team. And the third reason is HUGE. You begin to create a culture of brand ambassadors that will cast your vision as well. It's like having a seas of sales reps on the road. You won't be the only ones telling your story. It will reach more. When it reaches more, the quality goes up. More people fight for the top spots. It gets harder to get in. It becomes a little more exclusive. And when you reach that tipping point? You'll have a dream team that is explosive for all the right reasons. Momentum and progress unlike anything you've ever seen.
5. Net Casting - This will allow you to go further than ever before, differently than ever before. Think digital. Virtual. Instead of waiting to get a sense of who someone is when they meet you in person, you'll have already begun to develop a relationship from a distance. That allows a free-agent to sign on the dotted line on a first visit. It implores a college student to make their deposit on the day they meet you in person, on your campus. You won't lose that rock-star employee to your competition, because their first in person visit with your team confirms they are "home". Skype, text, email, and video vs. job and career fairs, table set up in HS hallways with free pens (because that's unique), etc... When you cast your net(s) intentionally where the fish you want are you stop dropping a net for sheer volume not knowing what fish are even there.
Those 5 things start the conversation. The one thing that weaves them all together is the secret sauce that makes the meal undeniably created by you and your team.
Culture. Themes. Scarcity. Invites. New Casting.
Learn from those 5, and let them inform your story-telling process.
Every great book, movie and experience is re-told for one reason...
I hope this has jump-started some brain-storming juices for your team. If you are stuck, don't be a stranger. I'd love to hear from you. I'd be honored to work with you. It's why I do what I do. Your recruitment is a reflection of your commitment. I know your heart is in the right place. Sometimes it's just hard to get the story to match. I'd love to help.
I exist to help other people discover WHO they are, so that they will know WHAT to do.
And I'd love to help you articulate your story, so you can dominate your space.
Let's have one last look at the pictures we started with...
Is there really any doubt which experience you want your recruiting, hiring, training and retention process to resemble?
The "attrition special" on the left is cheaper. But something tells me the cost of the "choice culture cut" on the right is worth every penny you'll invest in the process.
Want to be more productive?
Here's a little trick to make sure we are ready to go, not on the sidelines...exhausted.
It all depends on what we choose to engage, activate, and launch every day.
Which way we flip the switch matters.
The direction that keeps us on point with who we are and why we exist is what we are looking for. That's a lights-on situation.
The one that tries to impress others, will exhaust us...because very simply put...it's tiring trying to be someone we are not. That's a lights-out, bad choice.
So think of a light switch today.
Every decision we make is like flipping a switch.
It'll brighten the room every time we choose ourselves.
It'll darken the room every time we try to be someone other than us.
Choose the activities and make the decisions that engage, activate, and launch the very best part of who you are today! The world needs it, and you deserve it!
Plus...it's no fun wandering around in the dark, bumping into stuff.
Have a GREAT day...and an AMAZING weekend!
So you have an idea.
How do you turn your idea into into something that actually changes your situation?
Know the difference between an idea and a decision.
Ideas, left to themselves, are based on feelings.
Decisions, inherently, are based on your vision.
One flows from a whim, the other from who you are and why you exist.
It's great to have ideas.
The way you turn them into an actual innovation in your industry?
Make the decision to implement the idea if it aligns with your vision.
Equally important is to make the decision not to, if it doesn't.
But this whole thing gets a lot harder if you haven't taken the time to articulate your vision. Spend a few moments today to start that process if you haven't already.
Fill in this sentence...
We exist to _________________________, so that _____________________________.
We all exist to do something, so that something else happens.
A legacy left.
Once you have a sense what that looks like,
you'll know how to turn your idea into an innovation.
If it fits, act on it. Be intentional. Don't be afraid to fail. It isn't failure if it doesn't work...it's only failure if you fail to learn from it.
if this big idea doesn't fit who you are and why you exist...
walk away from it.
You'll leave yourself the time you need,
to turn the ideas that do fit into the innovation you want.
And above all else...
ENJOY THE JOURNEY TODAY!
What if you let your team loose with their smart phones today?
From the desk of our founder, Brett W. Gould.