Settling is stopping short.
To settle in is being content.
In either case, where you are may not be where you thought you'd be by now. It may not be where you want to be right now. And it may not be where you know you could be by now.
All of that can either paralyze you, or propel you. It can hold you back, or launch you forward. It can frustrate you or remind you.
Wait...remind you? Of what?
Your past may have played a part in your present, but it doesn't have to determine your future.
There isn't one of us, myself included, that doesn't need to hear this from time to time.
There is value in a little self-reflection, to provide new direction.
It's at those moments that we have to decide if we are going to feel sorry for ourselves, and start settling for less than our full potential. Or...take a deep breath, settle in, and see things from a fresh perspective.
Be fully present where you are, who you are with, with what you have.
And when you start moving forward, bring contentment along for the ride.
Stop settling today for what your past is lying to you about. Stop settling today for who others say you are. Stop settling because the obstacles in front of you seem like they are too big to take on.
To believe your past is your launching pad, because it was your learning ground. To believe who you are isn't determined by the the insecurities of others. To believe your future is what you make of the opportunities you leverage today.
And when you do...
Enjoy the contentment you find when you settle in, because you've committed to stop settling.
Too many organizations are treating social media like a digital lottery ticket.
What does that mean?
Exactly what this picture says.
You are as likely to grow your business by random social media activity as you are to pick up a lottery ticket off the ground and walk away with millions.
So what is the answer?
Building a story that your current customers see as worth telling and sharing. I said it the other day on Twitter..."If it's not #sharable it's #forgettable." Try equipping those that already interact with your brand to be able to have an impact on those you'd like to be part of your brand.
When you are looking down in search of the digital lottery ticket,
you are ignoring your greatest asset.
Identify it. Tell it. Share it.
Build everything you do around it.
Equip others to brag about it.
Lottery tickets are transactions.
Stories are about relationships.
Guess which one matters more.
Yet...too many organizations still treat social media like digital lottery tickets.
So you might be thinking..."should I still use social media then?"
Replace random with relationships.
With intentional story.
Go have a conversation with a customer. Share your story with them.
And do the same thing in your social media posts.
Stop scanning the ground for luck, look up, and see that you have everything you need.
Story and relationships.
More on the images you see in a minute.
How does this word feel?
If you have ever tried to recruit anyone to anything, that word makes you cringe.
In four simple words, this is what it means.
Attrition is frustration that could be avoided.
Think buffet vs. steakhouse.
"Eyes too big for your stomach" is how most recruiting works. We pile on the plate, and toss out what we don't want later. Lots of waste involved in that process. Everything looks great at first, and then slowly we lose our appetite for it. Quantity rules the day, and waste is considered a necessary evil.
Be specific, clear, and say no to most options so that you can get the best fit for you. Be patient...it takes longer to prepare a better product. Time, seasoning, careful attention to detail. Quality is what we are after. Quality food. Quality fit for our taste buds. Waste is considered insane. It's too good to leave anything on the plate.
When we recruit like a buffet we end up losing people because "they can't cut it". The real truth? Them not cutting it later says more about the recruitment process than it does about the person leaving. When we recruit like a steakhouse we end up building an amazing culture that attracts the very best. The right fit means the best experience.
So the million dollar question...
HOW DO WE FIX IT?
Here are 5 things to get us thinking
about how to fix the process,
and recruit like a steakhouse.
1. Culture - Is there one where you are? If you don't have a clearly articulated vision and core set of values that EVERY SINGLE DECISION is based on, you don't. A culture is a group of people with a common set of beliefs, expressed through a common language. BOTH. Not one part. BOTH. And if you do have a culture now...who buys in? Who doesn't? Separating those two camps will tell you what your organization has to build on, and what it needs to politely excuse itself from. (P.S. That's not a bad thing. Holding on to staff that doesn't buy in not only hurts your progress, it robs them of the opportunity to link up with a team somewhere that they are sold out to. Life's too short. Help them find their team...and yes, that means some will have to be let go from yours).
2. Themes - Look at both ends of the spectrum. Those that are clicking on all cylinders within your team. What drew them to you? What drew you to them? Those that are constantly in a state of friction within your team. What changed for them since they started with you? How have you changed since they came on board? Find the themes...and you start to find a path to repeat. One for people who love who you are and why you exist and want to sell out to your vision. One to be able to refer people away from your team as early as possible. It's important for you, so that your team stays on point. And it's equally important for them, so that they can keep moving to find the team they were called to join.
3. Scarcity - If you aren't willing to be exclusive, you are leaving value on the table. And let me be VERY clear about this. This is not being exclusive at the cost of inclusive. It's a "both-and" posture. Very simply put...you need to be exclusive first, so that you can be inclusive later. If you let every person join your team...regardless of their vision, you'll have a massive disaster in short order. If you are diligent about selecting those that believe what you believe, care about what breaks your heart, and are willing to go all in for your values...the conversations later can be 100% inclusive of every person's opinion in the room. Why? Because you will have already separated personal opinion and preference from the process. Why is that important? Because the vision leads, and every idea tossed on the table goes through that filter. Without that filter, you have a mess on your hands. Think back to the buffet example at the beginning. Lots of waste. Translated to what you do? Waste of time, energy, and resources. And bluntly...A TON OF MONEY! According to the people at SHRM (really, super-smart HR professionals)...It costs about $3,500 per year to recruit, hire, train and retain an $8.00 per hour wage employee. And those numbers are from 2006! So that figure has to be conservative. Still don't think it's important to get it right up front?
4. Invites - Start life earlier in the process with your potential new recruits, and you do a few things really well. You start to develop a relationship with those you want on your team. You honor the time of those who won't ever be a fit on your team. And the third reason is HUGE. You begin to create a culture of brand ambassadors that will cast your vision as well. It's like having a seas of sales reps on the road. You won't be the only ones telling your story. It will reach more. When it reaches more, the quality goes up. More people fight for the top spots. It gets harder to get in. It becomes a little more exclusive. And when you reach that tipping point? You'll have a dream team that is explosive for all the right reasons. Momentum and progress unlike anything you've ever seen.
5. Net Casting - This will allow you to go further than ever before, differently than ever before. Think digital. Virtual. Instead of waiting to get a sense of who someone is when they meet you in person, you'll have already begun to develop a relationship from a distance. That allows a free-agent to sign on the dotted line on a first visit. It implores a college student to make their deposit on the day they meet you in person, on your campus. You won't lose that rock-star employee to your competition, because their first in person visit with your team confirms they are "home". Skype, text, email, and video vs. job and career fairs, table set up in HS hallways with free pens (because that's unique), etc... When you cast your net(s) intentionally where the fish you want are you stop dropping a net for sheer volume not knowing what fish are even there.
Those 5 things start the conversation. The one thing that weaves them all together is the secret sauce that makes the meal undeniably created by you and your team.
Culture. Themes. Scarcity. Invites. New Casting.
Learn from those 5, and let them inform your story-telling process.
Every great book, movie and experience is re-told for one reason...
I hope this has jump-started some brain-storming juices for your team. If you are stuck, don't be a stranger. I'd love to hear from you. I'd be honored to work with you. It's why I do what I do. Your recruitment is a reflection of your commitment. I know your heart is in the right place. Sometimes it's just hard to get the story to match. I'd love to help.
I exist to help other people discover WHO they are, so that they will know WHAT to do.
And I'd love to help you articulate your story, so you can dominate your space.
Let's have one last look at the pictures we started with...
Is there really any doubt which experience you want your recruiting, hiring, training and retention process to resemble?
The "attrition special" on the left is cheaper. But something tells me the cost of the "choice culture cut" on the right is worth every penny you'll invest in the process.
If you leave enough change behind...
eventually you'll hand your future to someone else.
Small change becomes a sizable deposit at some point.
Change is here. It's all around us.
It's either going to be in your future, or someone else's.
What change will you make, based on the challenge(s) you face?
Don't leave your opportunity on the table for someone else to take.
Invest in yourself...your team...your future.
Start your week with a purpose...on purpose.
Embrace the change that is in your hand,
instead of leaving it behind in fear.
Your future will thank you for it later.
Simply put, it's
WHO you are and WHY you exist
as an organization. (In business, education, ministry, family, etc...)
You exist to _______________________, so that _______________________.
You exist to (do something specific), so that (a specific thing happens as a result).
When you can articulate who you are, what makes you tick, what breaks your heart, what keeps you up at night, what you'd do if you could spend all day doing it...you are getting close to your vision.
The key word there is articulate.
Yes, it's important.
If you can't be clear, you'll never be able to explain it to anyone else.
You can't give clear directions
where there aren't specific boundaries.
That is what a clearly articulated vision does for you and your organization.
It's the starting, middle and end point of your conversations, meetings, brainstorming, etc...
It keeps you on track.
It's your filter.
We exist to help you discover WHO you are, so that you will know WHAT to do.
That is what drives us at WHOBIX.
That is our vision.
It's clear. It's concise. It's our filter.
Notice we aren't calling it a "vision statement". Unfortunately that term comes with some serious baggage. It makes us think of some paragraph of general drivel with big words. Boiled down, I think we'd be hard-pressed to find a single person in any organization that could repeat, much less explain one of those from memory.
When you get who you are and why you exist into a single sentence, something cool happens.
It gets you past incoherent babbling, and into intelligent conversation.
It enables you to cast your vision to me.
It empowers your team to do the same with others.
It gets me, as the listener, excited to hear more about you.
It allows your team to process opportunities more effectively because it keeps you on point.
It helps you avoid getting distracted by something that looks cool, but ultimately isn't who you are.
Do you see where all of that is going?
Having a clearly articulated vision will keep your team focused.
Having a clearly articulated vision will help you lead with confidence.
Having a clearly articulated vision will launch your team into it's calling.
Having a clearly articulated vision will attract others to join you on the journey.
Who are you?
Why do you exist?
Start brainstorming thoughts, words, phrases.
It will take some time, but the most beautiful, simple, articulate, and meaningful things always do.
Put this on your whiteboard.
Pin it on your corkboard.
Place this on your bathroom mirror.
We exist to ______________________________, so that ___________________________________.
I can't wait to hear your vision.
I get excited when other people find theirs.
And if you get stuck, send us a note.
Maybe we can help you discover yours.
Whatever "it" is for you, I am sure you can relate.
You just can't figure out why "it" didn't work.
We can't have sustainable progress,
From the desk of our founder, Brett W. Gould.