Seeing yourself for the first time all over again.
It's likely something you've thought about. It's also likely that you dismissed that thought just as fast as it came, thinking it's not really possible.
If we are honest we just want the cash register to ring. We want to pick up a ringing phone and hear a donor on the other end pledging money to our cause. We want to check our online orders in the morning and see that "HUGE" order that happened over night from half way around the world.
That's all so very normal.
My encouragement to you today is to suspend the desire to see what we call "destination points" (transactions, donations and orders)…long enough to experience your brand for the first time all over again.
Look at the image in this post.
Slowly. Really take it in. How many people do you think actually line up two coffee mugs in a cafe and peer through them like they are a pair of retro frames of clarity? Probably not too many, right?
But the analogy hits home, doesn't it?
It's the perspective. It's seeing you, your organization, and your team through the lens of someone experiencing you for the first time.
Here are 5 ways you can do that right now…
1. Find one thing you've "meant to change" near your entrance and change it. Bring a visual appeal and experience that causes someone to pause, brings a smile to their face, and makes them want to reach for your door handle to see what else might be behind that one simple expression of joy.
2. Be intentional about affirming every team member you interact with. Don't mean to. Don't just think it. Don't wonder how they will respond to it. Be specific and intentional about letting them know how much they mean to your team. Say it!
3. Instead of asking someone "can I help you find something?" when they walk in, simply let them know how excited you are that they made the time to visit. They are after all a person, not a wallet. Treat them as such. Honor them for the relationship you hope to develop over time rather than just an order today.
4. Find a way to pick up some slack for a team member. Look early, often and consistently. It won't be hard to spot. Someone is likely having a hard day and you are the one that can relieve some of that pressure. You've got to fight to make sure your place of work is somewhere a team member WANTS to go to everyday…not HAS to go to.
5. As a leader it is going to be incredibly tempting to just "delegate" orders. Don't do it. Create opportunities that will be a reason to celebrate as a team when they are done. Be a leader of influence that excites and empowers, rather than a "boss" that tells them what to do.
If you'll embrace those 5 things,
you'll see your experience completely different than you ever have.
What happens if you don't?
If you ignore them? This is what you sound, look and feel like to your team and any customer/client that interacts with you…
You make excuses. I mean, you have the best of intentions…it's just stuff needed to get done because we needed more transactions, more orders. At the end of the day it's about you and your team knows it. They see you as an authoritative figure head that needs to tell others what to do.
It could look like this.
You are a decision maker. You are intentional about doing whatever you can to build relationships with your team and the potential customers/clients you have the honor of interacting with. Your efforts are outward facing because you'd sacrifice anything to make sure your team matters more than your personal preference. And as a result? Everyone sees you as a leader of influence that has created an incredible experience people want to be a part of.
It'll feel like the first day again. The joy. The butterflies. The expectation of incredible moments. Both for your team and for those coming to see you.
Every. Single. Day.
That is how you'll be able to…
see yourself for the first time again.
From the desk of our founder, Brett W. Gould.