Equip to Acquire.
What in the world does that mean?
Glad you asked.
Equip your current customers to share your story (word of mouth) to their friends and family.
This flies in the face of conventional wisdom....aka...what worked in the past.
Here's the thing...
Print, TV, Radio...they all brag about the size of THEIR audience. They can get you in front of massive amounts of eyeballs. What's the problem with that? Big numbers don't necessarily mean engaged followers. Customer engagement should be your focus. Sharing your story with them. Loving on them.
Who is "them"?
Your current customers.
Look at it this way:
Focus on the depth of your current relationships.
2 reasons, both of which you'll love.
1. It costs more to acquire a new customer than it does to retain a current one.
2. People (potential customers) act on recommendations of people they trust (your current customers).
So if it's better for you financially and relationally, why do people still do things the "old school way".
Habit. Fear. Status Quo.
Therein lies the problem, AND the opportunity.
What's the definition of insanity?
Doing the same things you've always done hoping to get different results.
Equip your current customers to talk about you because of the great experience they had with you.
That's when you'll find yourself acquiring new ones.
That's what it means to...
EQUIP to ACQUIRE.
From the desk of our founder, Brett W. Gould.