Don't sell, tell.
If you have to convince someone by persuasion,
you are just an unwanted distraction.
That might be hard to hear, but we all need to realize it's truth.
It's a vision thing.
Your vision needs to line up with theirs, and vice versa.
Once you know it does, you can partner up.
You can work together.
Once you realize it doesn't, be professional and get out of the way.
They have important work to do.
You have important work to do.
If you work together and your visions aren't aligned,
neither of you are going to make progress.
It's not a right-wrong thing.
It's entirely possible that two very different roads
will lead to the same destination.
Applaud them for their work, wish them well on their journey, and move on.
Your work isn't everyone else's work, and that's ok!
That is how you stop selling,
so that you can both start telling.
Your stories...to those that need to hear it.
Who knows...you might end up in the same room when it's all said and done after all. And just think of the fun stories you'll be able to share with each other once you do.
From the desk of our founder, Brett W. Gould.
Brett W. Gould